2020 Coronavirus Plan for Contractors
Right now it is the middle of April 2020 and the Coronavirus scare is really starting to take hold across North America.
I’ve had a lot of clients tell me that they’ve been forced to shut down operations until everything blows over and (understandably) a lot of them are seriously worried about the impact this will have on their business.
Obviously none of this is good news but it isn’t all bad either. Situations like these often bring opportunity as well. When was the last time you had a chance to step back from your business and really look at how you’re doing?
In this short post, we’re going to cover some things you could be doing regardless of whether you’re able to take on new projects at the moment or not.
Let’s Begin by Being Honest
No business is perfect and if you end up getting quarantined in your house, it may be a good chance for you to analyze what you’ve been doing and find some things that could be improved.
Or maybe you already know what needs improving and now you finally have to the time to implement some improvements. Below is a short list of what areas you may want to consider. Click on any of the links to learn more about a topic or why it is important to your business.
Is your website doing it’s job? Are you getting enough leads from it? Is it slow and causing you to lose sales? Is it time to update photos or videos? Is it accessible to those with disabilities (you don’t want to get sued for this)? Use our free website checklist here to see how your site measures up.
Do you have a system in-place to generate sufficient leads for your business once things go back to normal? Word of mouth and referrals are great but having a consistent flow of qualified leads is more reliable.
Are your social media accounts helping you or hurting you? Your prospective customers are likely at home now and spending more time on social media. Do you have good content on your accounts? Do you have a sufficient number of followers to ensure people see your awesome posts?
Would this be a good time to reach out to past customers and get more testimonials? Maybe get them to leave you some nice reviews on Google or Facebook? If they’re stuck at home too maybe they’ll make a video testimonial for you?
Is your business ranking well on Google? Is your site on the first page for important terms such as “deck builder”, “deck design” or “custom decks” in your local area? If your site isn’t, is your Google My Business (Google maps) listing showing up in the top 3? if neither are, this might be a good time to invest a little time and/or money and finally knock off your competitors.
Imagine their shock when the Coronavirus scare is over and you’re above them on Google. Sweet!
Finally, if things are really bad and you’re feeling the hit financially, read this post about dealing with cash flow challenges. It could save your business.
Are you happy with the staff you have? You probably won’t want to do any face to face interviewing but you could collect some resumes and have some conversations.
Is your accounting (including taxes) all up to snuff? This might be a good time to take care of the boring yet necessary admin tasks that trip a lot of deck builders up.
Do you want to improve your skills and be able to build $150,000 decks like Dr. Decks does? Now might be a good time to hone your craft.
Seriously, there is a lot that you could be doing at any moment in your business but usually we’re all too busy working to get around to doing them.
Maybe this down-time is a sign to pull out the admin to-do list and start crossing off tasks?