Congrats on Requesting Your
Free Walk-on Video.
It will arrive in your inbox in less than 10 minutes.
Meanwhile, please watch this important video and
solve a major problem in the decking business.
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Congrats on requesting our free, walk-on video for your deck building page.
We know you’re going to love it and that putting it on your site will increase the number of your visitors that convert into sales leads.
Access to the video as well as the simple installation instructions should arrive in your email in about ten minutes.
In the meantime, we’d like to address a major problem that almost every decking company has to deal with on a regular basis.
Let me explain. Most likely you are paying for marketing and getting people to visit your website, right?
Yet even the best websites on the planet usually only convert visitors to sales leads at about 5%.
That means of every 100 visitors to your site, 95 leave and statistically speaking, are not likely to come back.
Put another way, you’re wasting 95% of your entire marketing budget.
That is a major problem.
The good news is that once you put our walk-on video onto your site, your conversions will improve and you’ll be wasting less of your marketing budget.
However, it still doesn’t entirely solve the problem.
Actually, there isn’t anything that can entirely solve the problem as there will never be a website that converts 100% of its traffic to sales leads. That is simply asking too much.
But what if there was a way for you to convert 50% more of your visitors to leads?
And what if you could do that with only a tiny increase in your marketing budget?
That would be cool, right?
The solution that I’m talking about now is something called remarketing.
Remarketing works like this.
Someone visits your website and a tiny piece of code called a “cookie” is placed on their web browser.
That cookie allows your advertising platform – probably Google or Facebook – to place ads in-front of them after they leave your site and browse the Internet.
The result is that your company seems to be everywhere and your prospect is repeatedly exposed to your brand.
Think of these ads as tireless, determined sales people that follow your prospects around the Internet 24-7 after they’ve left your site.
Apart from giving you repeated exposure, these ads will appear on some of the biggest sites on the web as well as some of the most influential sites in your local market.
To your prospects it will look like you’re spending a fortune on ads. But in reality, this is super-cheap to do because these ads are only appearing to people that have already visited your site.
Not the whole world.
If this sounds familiar, you’ve probably been remarketed to by sites like Amazon and Booking.com. They’ve been spending millions on this form of marketing for years.
But the technology has recently changed and what could only be used by large companies with huge budgets can now be done for pennies on the dollar.
In fact, there is no other form of advertising that consistently delivers a higher ROI than remarketing.
Even better, it is the only form of advertising that improves the ROI on all of your other advertising efforts.
If you’re currently running Google ads, you know how much it costs per a click. With remarketing you can often get those visitors back for 10-20% of the price of that original click.
Same with Facebook ads, radio ads or any other marketing you’re doing to get people to visit your site.
It really is a massive opportunity.
And the strange thing is that less than 2% of decking companies have remarketing set up properly.
Part of that is because many don’t know about it and part of it is because it is complicated to setup.
The worst thing you can do is setup your remarketing campaign incorrectly and irritate your prospective customers.
Imagine someone visiting your site and then seeing your exact same ad on almost every site they visit for the next six months.
At first, it will be cool but after a while they will begin to resent your business. That is the exact opposite effect that we’re going for with this.
We want your company to be viewed as an innovative business and remain top-of-mind when a prospect is ready to buy a new deck. We don’t want you to be perceived as a crazy cyber-stalker.
To avoid this you need to setup multiple ads. Unfortunately, just on the Google advertising platform alone there are 42 different ad sizes. Multiply 42 by the number of versions you want of your ad and you’ll get a huge design bill. Or a massive waste of your time.
Not to worry. We’re not asking you to do any of this. Quite the opposite, in fact.
Now that you know what remarketing is and how it can massively improve the results you’re getting from your online marketing, we’d like to make a special announcement.
Remarketing is something we’ve never offered as a stand-alone product before. We’ve only sold it as an add-on with one of our bigger monthly marketing packages.
However, it was brought to our attention recently, that we were being short-sighted.
Every decking company with a website can benefit from remarketing but very few knew about it or knew how to do it correctly.
We decided that has to change. Because you requested our free video and because you stayed with us up to this point in the video, we’d like to make you a special offer.
Let us setup remarketing on your site for you for a tiny investment. If you’re not happy with our work or the results our efforts produce, we’ll give you your money back immediately. No questions asked.
If so, click the link below and book a 20 minute call with Eric. He will be able to share the special pricing we’ve come up with for this as well as answer any questions you may have.
Thanks for your attention. We look forward to hearing from you.