This Little Known Law Could Sink Your Decking Business
In 1991 President Bush signed the Americans with Disabilities Act (ADA) which essentially stated that all businesses accessible to the public must be accessible to people with disabilities.
Since then many less-than-scrupulous lawyers have cited this act and have gone after all kinds of businesses for not having an ADA-friendly website. Click here to read an article all about this in the LA Times and to see how severe this problem has become and how it is expected to only get worse.
When I’m asked about this situation, I’m a little torn. On the one hand, the lawyers are obviously exploiting the situation and I feel that is wrong. Duh!
But on the other hand, I also believe that everyone SHOULD have equal access to information and websites should be ADA-friendly.
And from a purely financial perspective, it makes a lot of sense to make your site ADA friendly. The “Disabled” market in the U.S. is estimated to spend approximately $650B annually. Yeah. Billion!!
I also know that a high percentage of deck designers are asked to create decks that have wheel-chair access and I’ve gotta think that the type of prospect that wants that would be immediately impressed to see that your website is ADA-accessible.
That would be a pretty big competitive advantage while protecting your company from circling lawyers at the same time.
The other upside is it is very cost-effective to have your site made ADA-friendly. I felt is was important enough that I’ve made it one of my TEST ME services. These are my simple to implement, high-return services that come with a full money-back guarantee.
They allow you a risk-free manner in which to test me to see if I will actually deliver on what I promise. Please get in-touch if you wish to discuss.